Some unique features of buywith are the “Shop With Me” screen-sharing component and the fact that it does not require an app download or code integration, making it easier for brands to use it. The buywith team with co-founders Eyal Sinai and Adi Ronen Almagor sitting in center. Retailers and brands can host on-site livestream shopping events featuring influencers, experts and brand representatives as viewers shop live and interact with the hosts. “The meaning of that for us would be you could do the session on any e-commerce site, which would be a huge advantage for us.” “That’s when I met my co-founder Eyal, and we saw that we had something interesting if we added the video layer on top,” she told TechCrunch. She would ask potential customers if they preferred the standard business-to-business shopping tool or the video one with influencers, and many chose the video. to take part in the New York Fashion Tech Lab, she saw the impact influencers were having on shopping and created a video-enabled tool they could use. The company was founded in Israel in 2018 by Adi Ronen Almagor and Eyal Sinai as an e-commerce site that enables end users to consult with their friends and family within the site as they shop. Buywith completed a $9.5 million seed round, and while that may be the kind of funding a younger company takes, the livestream shopping platform is actually a “veteran” in this emerging way of shopping.
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